Although Jack Daniel’s is well known for its famous black label that appears on bottles all over the world, in the very early 1900’s the labels that adorned Jack’s bottles were not black at all. In fact, they were quite colorful and looked very different from the label we all know today.

This series, called the Legacy Edition Series, showcases some of these old
labels from over a century ago.

The first bottle in this series was filled with 86 proof whiskey (43% ABV)